The estimate that never got a second touch
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What the leak looks like
A rep sends the quote — software demo recap or a water-heater estimate, same thing — and then the thread goes quiet. Nobody owns touch two.
- Day 0: quote goes out, everyone feels productive
- Day 3: the prospect has questions and asks nobody
- Day 9: a competitor answers the phone instead
- Day 30: the deal is marked “lost — price”
It wasn’t price. It was silence.
What it costs
| Quotes/month | Close rate lift from touch 2–4 | Avg deal | Monthly leak |
|---|---|---|---|
| 20 | +10 pts | $4,000 | $8,000 |
| 50 | +10 pts | $9,000 | $45,000 |
The system that fixes it
- Every sent quote enters a 14-day cadence automatically
- Every reply cancels the cadence — a human takes over
- Every no-response gets a clean break-up note
Touch 1 — Day 1: "Did the quote come through okay?"
Touch 2 — Day 3: one specific question about scope
Touch 3 — Day 7: the option to adjust
Touch 4 — Day 14: close the loopThe cadence is the system. The CRM is just where it happens to run.