CHRD installs a done-for-you system that texts back every missed call in 60 seconds, follows up on every quote for 14 days, and shows you exactly which marketing brings in new business. Live in 10 business days.Missed calls get a text back in 60 seconds. Every quote gets followed up. You see which ads bring in work. I set it all up for you in 10 days.
Founding price: $2,500 for my first few Triangle clients — in exchange for a testimonial and results I can point to.
You're with a client or out on a job. The call hits voicemail, the caller hangs up, and they dial the next business on Google. No callback, no second chance.
You're on a job. They hang up and call the next company.
You send the estimate and… nothing. No reminder, no nudge, no system. Good work dies in an inbox because follow-up depends on somebody remembering.
You send the estimate. Nobody follows up. The job dies.
Which channel actually booked last month's work — Google, LSAs, referrals? Without source tracking, you're reinvesting your ad budget on a guess.
No idea which ads actually bring in work.
Plug in your own numbers. Even a handful of missed calls a month adds up faster than most owners expect.Slide the numbers. See what's leaking.
Rough numbers, but they're yours. 15 minutes on the phone, no sales pitch.
No bloated platform, no six-month project. The handful of automations that actually move revenue — built, tested, and handed to your team.
The moment a call is missed, the caller gets a text within 60 seconds — so they stay yours instead of dialing your competitor.
Every estimate triggers a polite reminder sequence over 14 days. No more relying on memory to chase work you've already quoted.
Unique tracking numbers per marketing channel, so you know exactly which ads and referrals turn into paying customers.
I handle the carrier registration and the legal texting paperwork, so your messages actually deliver — and don't put you at risk.
A clean, simple pipeline in the tool that fits you — HubSpot Free, Pipedrive, your existing CRM, or a well-built Google Sheet.
One view of where leads come from, how many convert, and what each source earns. Finally, real numbers.
A 60–90 minute training plus simple written steps, so your team owns the system. You're never dependent on me to keep it running.
You work directly with me, start to finish — not a rotating support queue. If something needs fixing, you know who to call.
The 60-second text-back is a stock feature in tools like GoHighLevel. The software was never the hard part — getting it configured, compliant, and actually used is.The software's cheap. Setting it up right is the hard part.
A short call to map how leads come in today and where they slip. I pinpoint the highest-ROI fixes and get access to your accounts.
Text-back, follow-up sequences, tracking, pipeline, and carrier-compliant texting — all set up behind the scenes, no disruption to your team.
We run real scenarios end to end, so every automation fires correctly before it ever touches a live customer.
Your team gets live training and written SOPs, the system goes live, and you start catching leads immediately.
Your total time investment: about two hours of meetings.
Everything else is on me.
A one-time build to install your system — then light monthly stewardship to keep it tuned. These systems drift and break over time; most clients keep stewardship on so theirs doesn't.
The core lead-recovery system, installed end to end.
For teams whose CRM has become a mess.
The recommended way to keep your system working.
Why two prices on the Leak Fix? $2,500 is the founding rate for my first few Triangle clients; it moves to $3,500 once those spots are filled. Not sure which package fits? Book a call and I'll tell you straight — even if the answer is "you don't need me yet."
"CHRD is new as its own business, and I won't pretend otherwise. My first few Triangle clients get senior-level revenue operations work at a founding rate — and in exchange, they become the proof. When the proof exists, the price goes up.""CHRD is new, and I won't pretend otherwise. My first few clients get my best work at a founding price — and they become the proof. Then the price goes up."
Once I have access to your accounts, the clock starts. If your full system isn't up and running within 10 business days, I keep working at no extra charge until every piece works. You don't chase me, you don't pay more — I finish the job.You don't chase me. You don't pay more. I finish the job.
If new business reaches you by phone call and web inquiry, the same leaks show up — and whoever responds first and follows up best tends to win the work.Whoever answers first and follows up best wins the work.
I focus on professional and local service businesses across the Triangle — the kind of work where a single missed call or slow follow-up quietly hands the job to a competitor.
I'm Asa Juhlin — Associate Director of Revenue Operations at a high-growth marketing agency, where I've built performance dashboards across 50+ client accounts, revenue systems and reporting for the CEO and SVP of Revenue, and AI-driven workflows that strip manual work out of the sales cycle.
Earlier in my career I built C-suite and board-level revenue analytics for fast-growing companies right here in the Triangle. I'm a UNC Kenan-Flagler grad, based in Durham.
I'm Asa Juhlin. My day job is building revenue systems for a national marketing agency — 50+ businesses run on dashboards and follow-up systems I built. UNC grad, based in Durham.
CHRD is the business I built to bring that same playbook — scaled down and made dead simple — to local service businesses across the Triangle. The same systems big companies use to stop losing revenue, sized and priced for a small team.
The name? CHRD stands for Call Handling & Revenue Development — catch the calls, grow the revenue. And if you're local, you might notice it also matches Chapel Hill, Raleigh, and Durham. Both are on purpose.
A free 15-minute call. I'll walk through how leads flow through your business and where you're losing them — no pitch, no pressure.Free 15-minute call. I'll show you where leads are slipping. No pitch.